-
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- January 2009
-
Categories
-
Meta
Celebrity car commercials
In recent months you may have noticed certain celebrities popping up in car commercials and although this is definitely not a new trend, I thought I’d take the time to reflect on past adverts and comment upon some of the more contemporary examples. Here you have Kylie Minogue in the Ford StreetKa ad a few [...]
Posted in Uncategorized
Leave a comment
LG, or is it…?
Branded video content isn’t quite the online pariah it once was. In the early days of online video advertising (and I’m talking about web-only video as opposed to repackaged broadcast ads) it was still hard to get online users to accept and share your content, so many brands turned to stealth advertising to ease the [...]
Posted in Video Campaigns, Viral Marketing
Tagged LG, moonwalk, security camera, slim tv, stealth marketing, viral marketing, viral video
Leave a comment
Happy New Year!
You’ve no doubt heard it a million times before; but Happy New Year from all of us at Lambda Films. 2011 was an absolute blinder for us, and we’re all enthusiastically looking forward to what 2012 brings. It’s already started with some great new projects coming in, which will join the mountain of jobs we’re [...]
Doritos (accidentally) strike gold
The very nature of virals hasn’t always been tied to brands. Indeed, a ‘real’ viral is often an innocuous, funny video that just so happens to collect millions upon millions of viewers from all over the world. It’s only once the advertising world sat up and paid attention to this that suddenly everyone from Coca-Cola [...]
Posted in Post-Production, Video & the Web, Video Marketing, Viral Marketing, YouTube
Tagged doritos, superbowl
Leave a comment
Unlocking Growth
Looking to 2012, the Norfolk Chamber is more determined than ever to help it’s members get the best out of 2012. Organising one of their biggest-ever conferences, titled Unlocking Growth, the event was headlined by Dr. Vince Cable MP, who was joined on stage by other prominent figures in Norfolk business; such as Davina Tanner, [...]
That is one expensive advert.
So last weekend saw the final for ITV’s X Factor 2011, but despite the shows Wembley Arena located final, the real money seemed to be in the commercial breaks. At prices rumoured at £8,000 a second for air time during the shows final, adverts like the John Lewis christmas gem seen below, would have set the [...]
Posted in Video Marketing, Viral Marketing
Tagged Advertising, adverts, John lewis, online video, tv, viral video, web marketing, x factor final 2011
Leave a comment
Gresham’s Christmas Message
In case you hadn’t noticed, it’s Christmas again. This is not only the time for Christmas cards, presents and snow but for Christmas videos and adverts! One of our favourite projects this month has been working with Holt-based private school, Gresham’s who wanted their video message committed to video to send out to adoring parents [...]
T-Mobile are back!
I would hesitate to call any one brand or agency a master of the viral art; but T-Mobile consistently hit the mark. I’ve had a bit of a soft spot for them ever since their awesome inaugural offer; Life’s for Sharing, nearly three years ago. I’m also quite fond of it on account of attending [...]
The World of Social Media 2011
I’m sure everyone is familiar with the hugely successful Social Media Revolution animation from Socialnomics and whilst more contemporary iterations have subsequently been released, they often build upon the content in the previous videos rather than starting afresh. So, it’s interesting to see a new animation has sprung forth from videoinfographs, (which also says to [...]
Posted in Video & the Web, Video Marketing
Tagged animation, Facebook, google +, linkedin, social media revolution, socialnomics, twitter, videoinfographs
Leave a comment
May the Force be with… Cup Noodle?!
Here we go again. It was only last week that we spotted the ill-advised Currys/PC World Star Wars tie-in, but it would seem that attaching a Star Wars character to a product (irrespective of any relevance) is still alive and well across the globe. This ad comes from Japan, and is promoting Cup Noodle (instant [...]
Posted in Post-Production, Technology, The Big Screen, Video Campaigns, Video Marketing, YouTube
Tagged Advertising, cgi, cup noodle, darth vader, may the force be with you, star wars, yoda, YouTube
Leave a comment