Monthly Archives: February 2012

BMW: Man and Machine

Last week saw the release of BMW’s short film entitled, ‘Man and machine’, the film compares the precise, custom, chair engineering and racing experience of Paralympic cyclist David Weir with the ergonomic design that goes into every BMW. Tying in with their Olympic sponsorship, BMW have created a well made, emotive short film that does everything it [...]

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Playstation PS Vita: The world is in play

The day that all you handheld gamers have been waiting for is finally here. Tomorrow brings the launch of the PS Vita, Playstation’s next-generation, handheld console and with the launch, Sony have released another top quality advert. Following the style of last years ‘Thank Michael’ ad, the commercial plays on bringing the player and the [...]

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Ipswich electrical firm switch-on to video

Lambda were recently commissioned by Ipswich-based DPL Electrical, who have recently expanded into the solar market. In order to get this new venture promoted, they needed some video content to showcase at a couple of major exhibitions in 2012. We worked with the team over two days, in which we were blessed with unusually sunny [...]

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Chipotle: Back to the start

We have all seen the classic “Our meat is 100% meat, it’s fresh, it’s real…” etc commercials, that franchises such as ‘Burger King’ and ‘McDonalds’ throw out every now and again, but American restaurant chain ‘Chipotle’ have released a short video that echo’s the same sentiment but in a very different and what I would [...]

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