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Blog Archives
The Norfolk Dementia Care Academy
The Norfolk Dementia Care Academy is a multi-million pound facility, developed to help with the care and treatment of those suffering with severe dementia in the Eastern region. However, whilst the facility does offer beds and care for some patients, it has been predominantly conceived as an educational and ideological base from which to educate [...]
Breakwater IT
Breakwater IT are an established IT firm offering top quality IT support, consultancy and software development. As part of their expansion plans, the tech company have acquired access to low rate leased lines and mobile rates and have thrown down the gauntlet to existing telecoms suppliers. In order to announce their new plans, Breakwater IT [...]
Posted in Announcements
Tagged animation, breakwater it, motion graphics, news, video
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Water & Memes…Déjà vu
Mineral water producer, Vitamin Water has created an online video advert that features a number of popular internet memes and…waitwaitwait, I’ve blogged this before haven’t I? Actually, no. Instead this video is conceptually identical to an advert released last year by Smartwater (read our blog post here), who took the key ingredients of successful viral [...]
Posted in Video Marketing
Tagged branded video, internet memes, jennifer aniston, smartwater, viral videos
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Angry Birds Space
There are many ways to make your promotional video production more visually impressive and engaging, and one such way is to present it against the backdrop of a relevant and interesting environment. Now this may require a bit of creative license as it may not be your official business premises, but it will add depth [...]
Posted in Video Marketing
Tagged angry birds, don pettit, international space station, iss, nasa, rovio, space, zero gravity
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International OCD Foundation
Video marketing usually stands out for its production qualities, scripting, cinematography, on-screen personalities or special effects. However, this video for the OCD International Fundation has gone viral, and at a mere 1 second long, its popularity is down to something entirely different. Rather than educating through visual means, the video forces the audience to experience [...]
Posted in Video Marketing
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L’Odyssée de Cartier
Cartier, a brand that stands for luxury, elegance, and refined beauty have distilled their essence in to a single online video, or perhaps in this case, it is more fitting to call it a short film. L’Odyssée de Cartier is an attempt at creating a serious, high-quality film positioned as entertainment rather than advertising. Cartier [...]
Posted in Video Marketing
Tagged branded video, Bruno Aveillan, cartier, L'Odyssée de Cartier, online video, short film, video makreting
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The Guardian | Three Little Pigs
The Guardian have released this unexpectedly amazing, and intelligent advert as part of their ‘Whole Picture’ campaign. The premise is based on the popular Three Little Pigs fairytale, but the video turns the children’s story in to a hard-hitting, contemporary news item that is fraught with political, and economical factors and continues to metamorphose in [...]
Posted in Video Marketing
Tagged branded video, newspaper, the guardian, three little pigs, video marketing
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What is… The Theatre Royal?
Lambda Films have been working alongside Norwich Theatre Royal for a number of years now, promoting the venue, the shows and their wonderful corporate hospitality, but recently the team completed a production aimed at a rather different audience. The Lambda team were commissioned to produce a DVD guide for school groups who were set to [...]
LG, or is it…?
Branded video content isn’t quite the online pariah it once was. In the early days of online video advertising (and I’m talking about web-only video as opposed to repackaged broadcast ads) it was still hard to get online users to accept and share your content, so many brands turned to stealth advertising to ease the [...]
Posted in Video Campaigns, Viral Marketing
Tagged LG, moonwalk, security camera, slim tv, stealth marketing, viral marketing, viral video
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The World of Social Media 2011
I’m sure everyone is familiar with the hugely successful Social Media Revolution animation from Socialnomics and whilst more contemporary iterations have subsequently been released, they often build upon the content in the previous videos rather than starting afresh. So, it’s interesting to see a new animation has sprung forth from videoinfographs, (which also says to [...]
Posted in Video & the Web, Video Marketing
Tagged animation, Facebook, google +, linkedin, social media revolution, socialnomics, twitter, videoinfographs
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