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Blog Archives
Samsung Memory
I stumbled across these little gems earlier, the new video campaign for Samsung memory. The videos take the style of a movie trailer using three villain characters ‘Battery Brutus’, ‘Fiona Freeze’ and ‘Loading Ball’, all of which wouldn’t be un-suited in a comic book. These well written, humour filled ads aim themselves at the appropriate [...]
Posted in Video Campaigns, Video Marketing, Viral Marketing, YouTube
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Kraft ‘Mac & Cheese’
Over the years we have been witness to many inventive and amusing American food ad’s and Kraft’s new campaign for their ‘Mac & Cheese’ is no exception. The short spots play on the love that the American family have for the dish and deliver the product to us in a humorous and enjoyable maner. The [...]
Posted in Video & the Web, Video Campaigns, YouTube
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Public performance adverts
Cast yourself back to 2009, Liverpool Street station at 11am. You are minding you own business, waiting for a train, when suddenly a hundred plus people break out into a choreographed dance routine. As you may or may not remember, this was scenario for the 2009 ‘Life’s for sharing’ T-Mobile ad. T-Mobile may have been the first [...]
Posted in Video & the Web, Video Campaigns, Video Marketing, Viral Marketing, YouTube
Tagged T-Mobile, Tic Tac, TNT
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BMW: Man and Machine
Last week saw the release of BMW’s short film entitled, ‘Man and machine’, the film compares the precise, custom, chair engineering and racing experience of Paralympic cyclist David Weir with the ergonomic design that goes into every BMW. Tying in with their Olympic sponsorship, BMW have created a well made, emotive short film that does everything it [...]
Posted in Video & the Web, Video Campaigns, Video Marketing, Viral Marketing
Tagged 2012, bmw, David weir, olympics, paralympics
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Playstation PS Vita: The world is in play
The day that all you handheld gamers have been waiting for is finally here. Tomorrow brings the launch of the PS Vita, Playstation’s next-generation, handheld console and with the launch, Sony have released another top quality advert. Following the style of last years ‘Thank Michael’ ad, the commercial plays on bringing the player and the [...]
Posted in Technology, Video & the Web, Video Campaigns, Video Marketing, Viral Marketing, YouTube
Tagged Playstation, PS, Sony, vita
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Chipotle: Back to the start
We have all seen the classic “Our meat is 100% meat, it’s fresh, it’s real…” etc commercials, that franchises such as ‘Burger King’ and ‘McDonalds’ throw out every now and again, but American restaurant chain ‘Chipotle’ have released a short video that echo’s the same sentiment but in a very different and what I would [...]
Posted in Video & the Web, Video Campaigns, Video Marketing, Viral Marketing, YouTube
Tagged chipotle, free range, restaurants, viral marketing
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Celebrity car commercials
In recent months you may have noticed certain celebrities popping up in car commercials and although this is definitely not a new trend, I thought I’d take the time to reflect on past adverts and comment upon some of the more contemporary examples. Here you have Kylie Minogue in the Ford StreetKa ad a few [...]
Posted in Video & the Web, Video Campaigns, Video Marketing, Viral Marketing
Tagged Fiat, Honda, J-Lo, Kylie, Lexus, matthew broderick, superbowl
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That is one expensive advert.
So last weekend saw the final for ITV’s X Factor 2011, but despite the shows Wembley Arena located final, the real money seemed to be in the commercial breaks. At prices rumoured at £8,000 a second for air time during the shows final, adverts like the John Lewis christmas gem seen below, would have set the [...]
Posted in Video Marketing, Viral Marketing
Tagged Advertising, adverts, John lewis, online video, tv, viral video, web marketing, x factor final 2011
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If Sat Nav wasn’t annoying enough…
Satellite navigation, the technology that most of us use on a frequent basis to get from A to B. There is no denying that everyone has their moments of frustration with the vocal directions on the many different Sat Nav devices available. Well… Tom Tom have recently attempted to make the process a little bit [...]
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Lego House
We all love a good music video, especially when they include cameo roles from some of our favourite celebrities. Suffolk man Ed Sheeran’s music video for the song ‘Lego House’ has been quite the conversation topic in the viral world. Not only is the video shot well and in some great locations, but the appearance [...]
Posted in Uncategorized
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