The Caravan Club was established in 1907 and currently has over 375,000 members representing over 1 million caravan, motor home and trailer tent owners. In 2010 and 2011, the organisation sought to increase their online visibility as well as offering members and non-members alike the opportunity to view their sites digitally.
To do so, The Caravan Club approached Lambda Films to roll out video marketing productions for their individual Caravan Club sites. The program began with a pilot scheme in late 2010 and is set to begin full production in 2011. The aim is to create short promotional videos for each site highlighting the main attractions, the landscape and including personal testimonials from visitors.
