Dean Williams, an Executive Business Coach, approached Lambda Films to help him commit some of his advice and business tips to video and create a video library on social media platform, YouTube.
Dean wanted to eschew the typical business coach video style, and wanted something more in line with his identity as 'the muck and bullets' coach. Live firearms were perhaps not the best option so Lambda focused on providing the 'muck'. Lambda took an abandoned factory as the setting for Dean's video and added a 'Dragon's Den' style leather armchair to reference the show's business format.
