Production of 'That's Mediation!' was only the first stage. The music video was essentially the appealing and lighthearted vehicle to raise awareness around the subject of mediation, bringing the legal term to the forefront of people's minds.
In order to provide the interested viewers with more information, Lambda created three additional videos that go behind the scenes of the video and the the legal process itself. These mini-docs were accessible via internal YouTube links at the end of the music video and also linked to each other upon ending.
The video was also promoted on Twitter and became the 6th most tweeted video for the first 2 days of the campaign. It was retweeted by fans and people working in the legal industries and was watched by firms as far as America and Canada on the morning of the launch. From these tweets the video was also blogged about by industry experts, one of whom extended an invitation to lead mediatior Mark Fitch, to appear in his legal podcast.
