As a rule, we treat the term 'viral video' very loosely. At Lambda Films we believe that you can't set out to create a viral video, but instead, a video can only acquire that distinction based on its performance in the online sphere. We do believe however, that you can help the chances of a video going viral through creativity and originality, and encouraging a client to think outside the box when it comes to their online video marketing.
This was the approach we took when commissioned by Norwich-based legal firm Hatch Brenner to create an online video to engage with, and inform, the general public about mediation, a simpler alternative to litigation. One aim of the video was to make sure mediation remained in the concious mind for as long as possible. To this end, we decided to create a lighthearted music video set to an original musical composition. This entitled us to craft a story from the lyrics and create a catchy tune - the goal, to get it stuck in people's heads.
