On the heels of the 2010 Live Learn campaign, UEA experienced an increase in applications of over 44%. Such magnificent results prompted UEA to renew the campaign for the following year, with an increased focus on the role of online video.
The brief focused on alumni and their subsequent employability, and creating very short bitesize clips to seed through multiple online avenues.
The video clips, of no more than 50 seconds long, are part of an on-going project that will allow the university to upload fresh content regularly throughout the campaign. The videos are hosted on UEA's YouTube channel, but are also integrated within a bespoke Facebook design, pushed out via Twitter and placed within Google's ad network, appearing on hundreds of sites relevant to prospective students. The videos has to be formatted specifically for each of these platforms, and have since aired online seamlessly.
