To celebrate the collaboration between Anglian Water & the NHS, we created this frame-by-frame animation to educate young people about the health benefits of drinking water over soft drinks.
We worked closely with our contacts at the two organisations to fully understand the specific key messages of the piece. We needed to focus on simple health benefits, and make them relevant to the school and social life of young people.
We produced this animation in bold colours, with near-fantastical scenes and in a frame-by-frame style to resonate with the target audience. The animation itself was part of a roadshow that accompanied visits to schools as part of an awareness drive.