Our challenge; introduce the world to a brand new platform with a clear, engaging animated story.
TalentCoach approached us during the earliest stages of the brand’s development, with a platform designed to connect emerging talent with experienced coaches and mentors. Here was a brand, months before launch that needed a suite of content that could clearly communicate the product, establish a recognisable visual identity, and build confidence in a completely new service.
Working closely with the founder and design team, we helped shape an animation style that balanced clarity with personality; something flexible enough to support the launch campaign, while also laying the foundations for future brand communications.
Alongside a live-action hero film produced by our video production team, we developed six short-form animations focused on different aspects of the platform experience. Each piece was designed to simplify the user journey and make the service feel approachable, human and easy to understand. The individual animations were also combined into a longer promotional piece that introduced the platform as a whole.
From scripting through to motion design, we focused on creating work that felt informative without becoming overly technical; using character, pacing and visual storytelling to explain the platform in a way that felt engaging rather than instructional.
Shout out to Andrei Staruiala as lead designer & animator and Drew Simmons of tigerbear for the sound work.
