Covid had a huge impact on culture and the arts the world over. When life returned to normal, The Garage, Norwich needed fresh promotional content to encourage people to return to the arts and start following their dreams again.
The Garage selected Lambda Films to produce their new recruitment campaign, Turn Your Dreams Into Reality. This campaign announced the re-launch of the courses on offer, promoting the variety of opportunities available.
The films are designed as a series. They aim to inspire people of all ages, and demographics, encouraging them to take up an artistic course at The Garage, Norwich.
The creative concept was largely established before Lambda Films came on board. However, we were able to suggest narrative changes, and technical improvements to elevate the short films further. All the performers in front of the camera were genuine Garage artists. We thank them for showcasing their own unique talents and skills for the benefit of the films.
To understand further how we achieved the look and feel of the films, we have a short breakdown on our blog, Spotlight: The Garage.