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This is UEA

University of East Anglia

The Brief
At a time when more Universities are fighting over a smaller pool of potential students, the brief for This is UEA was to produce a short, and emotional elevator pitch for the University of East Anglia. The film aimed to inspire potential applicants outside of UEA’s regular catchment area, where familiarity with the University was much lower.

The Result
A single film was produced over a four day period, and multiple edits were produced for Online, TV, Cinema and Social Media platforms. To date, the film is the most effective piece of video advertising in UEA’s history – in YouTube alone it achieved just over 300k completed views with a 87% view-through-rate, significantly contributing to UEA’s 2018 recruitment results.

Client: University of East Anglia
Agency: borne
Producer: Hillary Whales
Cinematography: James Gorman & David Stafford
Editor: Darren Jamieson
Awards: 2019 Circle of Excellence | CASE Awards

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