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Streets for Life

FIA Foundation

Streets for Life was commissioned by FIA Foundation who required an animation to launch the UN Road Safety Week event in 2021. The brief was to visually demonstrate the key objectives of the global initiative, and to highlight the steps they were taking to improve road safety around the world.

We were working to a set script, but tasked with creating an original design for the representation of the road safety projects. The use of colourful abstract shapes help define the new road structures and measures introduced by the Foundation.

Streets For Life

You can support the campaign via the website.

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