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health / third-sector

Smokefree Norfolk

Quitting smoking can be tough, and Smokefree Norfolk is on a mission to support people doing just that. To help their cause, we produced a series of explainer animations that explains the science behind smoking cessation.

Smokefree Norfolk came to Lambda Films with a great creative metaphor for the science of smoking cessation. However, they required our animation skills to bring it to life.

The birds-in-a-nest concept became the core visual in our project. Therefore, our Norwich animators based the design language of the whole animation around that key image. We tailored our approach towards a minimalist aesthetic, with abstract characters and a combination of block colours and sketched effect.

The current series includes three animations; The Introduction, Birds in a Nest and Reasons for Smoking Relapse. There are plans for further collaboration with the Norwich-based organisation, producing animations to explore additional techniques for smoking cessation. These will include appearances from a variety of new birds to represent scientific concepts.

For projects in the East of England, check out our services on the local video production Norwich page

For additional animation work, take a look at our animation portfolio. Similar projects include our minimalist approach to The Gazette, or our explainer animation for aromatherapy inhalers, Aromastick.