IN EDUCATION
We are a high-end video and animation production company, creating premium content for further & higher education
Educational Video Production Company
CONTENTS
1. Our Education Showreel
2. Why we specialise in Educational Video
3. Types of Education Videos for Universities & Colleges
4. Understanding Your Student Audience
5. Case Studies of Education Projects
6. Helpful Information
7. 2024 Trends for Education Videos
8. Client Testimonials
9. Our Education Clients
SPECIALISTS IN EDUCATIONAL VIDEO
We’ve worked with a ton of HE & FE institutions. Some, we’ve worked with continuously for over 8 years.
When we work with you, we want to be a proactive partner. We challenge assumptions, and ways of thinking to tease out the best ideas for your video projects. Whatever your budget, we think creatively to make standout video content for you.
Over the years we’ve won a number of awards for our education videos, including two CASE awards (The Council for Advancement and Support of Education) for specific promotional and hero films for educational institutions.
TYPES OF EDUCATION VIDEO
HERO FILMS
A bold, impactful film that creatively represents your institution's core values.
Recruitment Films
Dynamic & engaging content that inspires prospective students to consider your University or College.
Research Films
Promote the world-leading research of your staff and departments through these mini-documentary films
Animation
Animation can be used for a diverse set of projects to help explain more complex information.
Campus Tours
Help your prospective students get a feel for your state-of-the-art facilities through a video tour.
Employability
Highlight the stories of your successful graduates in their post-University life
Documentary
Show the depth of your research & expertise with short-form documentaries
UNDERSTANDING YOUR AUDIENCE
It’s harder than ever for FE & HE Institutions to stand out. It’s a competitive market, with over 160 Universities in the UK, 230 colleges and a wealth of remote learning opportunities for prospective students to choose from.
Your audience are digital natives, raised on rich, streamable stories and bite-size online content. Online video is where you need to focus your efforts, but you need to do it right.
Marketing for educational Institutions tend to rely on general messaging about future success, or the student experience. However, these messages are no longer cutting it with the Gen-Z demographic.
Your audience abhor inauthenticity, a corporate approach and are not easily fooled by a mere strap-line.
What they do care about are brand values, and what your institution represents. They want to see their own positive values reflected back at them. However, to convey that to your audience, you need authentic stories and content, rich in detail and emotionally engaging.
case studies
THIS IS UEA
The University of East Anglia
This is UEA was the primary recruitment tool for the University of East Anglia in 2019.
The final film received over 1,308,000 views, and achieved an 87% view-through rate; the highest of all of UEA’s 400+ videos. Furthermore, it was awarded our latest CASE Award.
Most notably, UEA fulfilled 101% of its recruitment quota that year – one of only three UK Universities to do so.
The Future is ours
Bayes Business School
The Future is Ours is the launch film for the renamed Bayes Business School (Formerly Cass), part of City University, London. The concept was designed to show prospective students how their future achievements begin at Bayes.
The Future is Ours campaign was hugely successful, racking up over 12 million views across the hero film and its social cutdowns.
The Devil In Disguise
Universities of Oxford, Bristol & East Anglia
We were honoured to work alongside this University consortium to produce a series of award-winning, short documentaries about their research in to volcanic activity and vulnerable communities. This series took the Lambda team to St Vincent, Montserrat, Ecuador & Colombia, to explore the stories of survivors and those living alongside volcanic risk today.
Dream It, Believe It, Achieve It
University of Westminster
We produced this promotional video to help the University of Westminster highlight their offering to both undergraduate and postgraduate students. The film aims to speak to the heart of students who are choosing their University, echoing the feeling of knowing when you’ve found your place.
Trends in Educational Video Production for 2024
Artificial Intelligence (AI) is having a huge impact on video production in the educational space, especially in E-Learning content. AI tools are now making it possible to script e-learning content and have it delivered by a realistic AI human model and VoiceOver.
Younger demographics are consuming their video on a wide range if devices and platforms, videos and animations are no longer just prepared for landscape, 16:9 viewing. Today, you should consider how to repurpose your content for square, vertical and short viewing options.
With the continuing growth of `TikTok, the platform is a first point of call for many younger generations. However, TikTok is seeking to replace YouTube as the source for informative and educational content, which is just perfect for Colleges & Universities to showcase useful information while raising the profile of their institution.
Helpful Information
How much do educational video productions typically cost?
As we’ve seen on this page, there are a wide variety of video formats for educational institutions, this makes suggesting a single cost very hard. However, we estimate that for a single project with cutdowns for social medias, you should be looking at costs starting at £15k for a high-quality production. However, an impactful commercial hero film for your institution could cost between £40k – £100k.
Why do schools and universities make video content?
Schools, Colleges and Universities have a younger audience that most other organisations. Gen-Z and Gen Alpha are the most relevant demographics for educational institutions and these audiences prefer to consume video than any other format online. Ensuring your key messages, core offerings and USPs are articulated through video ensures you are reaching the right audience, and in the way they like to be informed.
How long should films for universities or schools be?
Video content today has be short, and to the point and video for educational institutions is the same.
The most effective video duration is 60 – 90 seconds, but it cane argued in the educational sector that is is a good guide for your informational and hero content, but you should also consider 20 – 30 second pieces of content for socials – as this is where your core audiences will be.
client testimonials
I was impressed with the cinematic quality of the film; matching the style required of a premium global advertising campaign. The scriptwriting was excellent and captured our new brand positioning perfectly.
The film crew were a absolute pleasure to work with and the final campaign has been very successful with over 12 million video views to date.
Rita Mahli
Marketing Manager
City University London
I’ve worked with Lambda Films on a variety of projects relating to environmental resilience and human safety. Our projects have required working across a number of countries, and in challenging situations and locations. Regardless, each project has been flawlessly organised, and executed and we’re incredibly pleased with the results. They have fulfilled our brief, and enabled us to follow our strategic plan in educating at-risk communities.
Anna Hicks
Volcanologist & Producer
University of East Anglia
I have to say that this project exceeded our expectations. The attitude of the team really stood out, as they worked hard to get things just right. They challenged thinking where they believed they could improve things, and nothing seemed too much for them. They were also first rate in their communication and reliability and definitely added immense value and creativity to this project.
Ruth McKegney
Marketing & Communications Manager
West Suffolk College