West Suffolk College wanted to stand out when it came to their impactful recruitment film, hoping to drive awareness and interest in their open days. They approached Lambda Films because of our specialism in video for the education sector.
With the tagline (and accompanying hashtag) #WESTANDOUT, the recruitment film had to be big and bold. It had to live up to the slogan.
To do this, we had to think outside the box, and in this case, outside the classroom. Our creative approach was to avoid the traditional ‘student experience’ type structures and produce a College recruitment film with a punch.
So, our concept relied on stark, engaging visuals and a fast-paced soundtrack to instil excitement and curiosity. These visuals were tied to the West Suffolk College courses, but some went a little further…
Flag-waving, dancing, smoke grenades and welding were just some of the impactful visuals chosen for the film. These were shot in isolation in a Norwich studio for greater control. These scenes were intercut with stylised versions of the classroom courses to give the film a little realism.
The final film was delivered with variations for online marketing, National TV advertising via Sky AdSmart and Cinema advertising. This approach delivered a successful return, driving up the number of visitors from the previous years.
For projects in the East of England, check out our services on the local video production Cambridge page.