What if your devices could remind you how to travel safely?
For IATA’s lithium battery awareness campaign, we brought that idea to life, quite literally.
In If Batteries Could Talk, a cheeky cast of battery-powered characters (including a smartphone, power bank, drone, and even an overexcited electric toothbrush) take centre stage to deliver essential airline safety messages with charm and clarity. The IATA campaign features a hero film and a suite of character-led vignettes for social media, designed to educate passengers across global markets in a way that’s light-hearted, inclusive, and impossible to ignore.
To keep things efficient, we leaned into close-up framing and stylised, Pixar-esque character design, proving you don’t need to build an airport to land a message.
3D Animation
If Batteries Could Talk is one of several character-led 3D animations we’ve produced, part of a growing body of work that’s helped establish our reputation for premium-quality CG storytelling. Our flagship piece, The Current, played a major role in shaping that reputation, pushing our studio’s creative and technical capabilities to new heights.
For a closer look at how we approach 3D animation, check out The Making of an Animated Epic, a behind-the-scenes dive into the making of The Current.
