Streets for Life was commissioned by the FIA Foundation who required an animation to launch the UN Road Safety Week event in 2021. The brief was to visually demonstrate the key objectives of the global initiative. As well as highlighting the steps they were taking to improve road safety around the world.
We were provided with a set script & visual direction. However, our London animation team led on the creation of the design for the representation of the road safety projects. The use of colourful abstract shapes help define the new road structures and measures introduced by the FIA Foundation.
The final animation successfully kicked off the UN Global Road Safety week; viewed over 10,000 times across online platforms within the first week. FIA Foundation also used the artwork from the animation across print media and newspaper advertising.
Since the launch of Streets For Life, we have produced a second animation for FIA Foundation. Zero Pathway outlines the global plan for 100% zero emission vehicles by 2050. The Zero Pathway film was premiered at COP26, and has been used extensively since.
You can support the campaign via the website.
You can also view more of our animations on our animation portfolio. Alternatively, you can watch animations for Third Sector clients such as Norfolk County Council, Road Safety and Smokefree Norfolk.
For projects in the London area, check out our services on the local animation London page.