Video Marketing Statistics 2024
In the ever-evolving world of digital marketing, 2024 is testament to the continuous, unprecedented power of online video. A medium that has proven itself not only resilient, but increasingly essential in shaping consumer behaviour.
In 2024, 88% of people would like to see more video content from brands – not less (Wyzowl, 2023.) As an experienced video production company we have to consider the wider marketing trends when creating corporate video content. We’ve distilled our knowledge, insight and research in to this article to support marketers and marketing teams. In this guide, you’ll find some of the most important video marketing statistics that underscore the transformative impact and compelling potential of online video.
General Video Marketing Statistics
1. What’s the best length for a marketing video?
Videos that are 30-60 seconds long are deemed most effective by 39% of marketers, indicating a preference for brief yet impactful content.
Source: Wyzowl, Video Marketing Statistics 2024
2. How effective is video marketing for e-commerce?
Approximately 84% of consumers report that watching a product video has persuaded them to purchase, underscoring the influence of video content on buying behaviour.
Source: Zight, Top 20 Video Marketing Statistics and Trends for 2024
3. Are explainer videos & animations effective?
88% of video marketers say explainer videos or animation has helped increase user understanding of their products or services, facilitating a better informed buying process.
Source: Wyzowl, Video Marketing Statistics 2024
4. Is video marketing successful?
98% of marketers currently using promotional video content affirm they will continue to do so, reflecting the entrenched value of video in marketing strategies.
Source: HubSpot, 80+ Video Marketing Stats for 2023 and 2024
5. What impact does video marketing have on brand awareness?
A substantial 90% of marketers report that brand video marketing has increased their brand awareness significantly.
Source: Wyzowl, Video Marketing Statistics 2024
6. Does video improve dwell time on websites?
Incorporating web video into brand web pages increases the time users spend on a site by 88%, enhancing engagement metrics and potentially improving SEO rankings.
Source: Forbes, How Video is Changing the Web
7. What is the global daily consumption rate of online videos?
On average, people around the world watch 84 minutes of video per day, highlighting the global appeal and consumption of video content.
Source: Thrive Agency, 80+ Video Marketing Stats for 2023 and 2024
8. How effective is video for increasing conversions?
Employing video on landing pages can boost conversion rates by up to 80%, demonstrating its effectiveness in driving consumer actions.
Source: Wordstream, The Ultimate List of Marketing Statistics for 2024
9. How does video content affect consumer sales decisions?
87% of video marketers attribute direct sales increases to promotional video content, showcasing its critical role in enhancing marketing ROI.
Source: Wyzowl, Video Marketing Statistics 2024
10. What’s the average engagement rate for short-form videos?
Short-form videos, particularly those under one minute, typically achieve the highest engagement rates, with 59% being viewed for more than half their duration.
Source: The Leap, Social Media and Video Watching Habits
11. What advancements are marketers excited about in video production?
66% of marketers are looking to integrate AI in video production for tasks like scriptwriting and editing, aiming to enhance efficiency and creativity.
Source: Wistia, State of Video Report: Video Marketing Statistics for 2024
12. Is live video content popular in marketing strategies?
45% of businesses engage in monthly live video events, using them as a tool for real-time audience engagement and content delivery.
Source: Wistia, State of Video Report: Video Marketing Statistics for 2024
13. What is the effectiveness of video for lead generation?
87% of video marketers have used video to effectively generate leads, highlighting its capability as a powerful tool for expanding customer bases.
Source: Wyzowl, Video Marketing Statistics 2024
14. How shareable is video content?
Video content is shared 12 times more than text and images combined on social media, underscoring its superior engagement potential.
Source: Social Pilot, Comprehensive Social Media Video Stats for 2024
15. What impact does video marketing have on web traffic?
86% of video marketers say that video has helped them increase web traffic, proving its efficacy in driving online activity.
Source: Wyzowl, Video Marketing Statistics 2024
16. What are the trends in video content engagement?
Over 55% of people who watch a video online engage with the brand by visiting their website, indicating high engagement and interest conversion rates.
Source: Forbes, How Video is Changing the Web
10 LinkedIn Video Marketing Statistics
1. How effective is video content for B2B marketers on LinkedIn?
71% of B2B marketers use video content on LinkedIn to engage their professional audiences.
Source: The Social Shepherd, “B2B Video Marketing Trends”
2. How prevalent is video usage among LinkedIn influencers?
Over 38% of LinkedIn influencers regularly use video content to engage their followers, making it a key strategy for personal branding and thought leadership.
Source: Influencer Marketing Hub, “LinkedIn Influencer Statistics”
3. How long should LinkedIn videos be?
Short-form videos, typically under 2 minutes, are most effective on LinkedIn, aligning with the platform’s professional ethos and users’ preference for concise, impactful content.
Source: HubSpot, “LinkedIn Video Marketing Statistics 2024”
4. Is LinkedIn video effective for lead generation?
Companies that use video marketing on LinkedIn report a 20% increase in lead generation demonstrating the direct commercial benefits of video content.
Source: Vidyard, “LinkedIn Video Benchmarks and Best Practices”
5. What role do videos play in LinkedIn ad campaigns?
Video ads on LinkedIn have a 30% higher click-through rate than non-video ads, indicating their effectiveness in driving user action and engagement.
Source: Adweek, “How to Use Video in Your LinkedIn Ad Campaigns”
6. Is LinkedIn a good platform for Product Videos?
Demonstrating products through LinkedIn videos can increase conversion rates by over 35%, particularly effective in sectors like software and technology.
Source: MarketingProfs, “LinkedIn Video Marketing Trends”
7. What percentage of LinkedIn users prefer video over text?
65% of LinkedIn users prefer to consume content in video format, finding it more engaging than static posts.
Source: Content Marketing Institute, “LinkedIn Content Marketing Benchmarks”
8. How has video consumption on LinkedIn changed over the past year?
There has been a 40% increase in video consumption on LinkedIn, reflecting growing user preference and the platform’s enhancements in video capabilities.
Source: TechCrunch, “LinkedIn Video Usage Trends”
9. What are the benefits of using native videos on LinkedIn?
Native videos uploaded directly to LinkedIn are prioritised in the algorithm, resulting in a 52% increase in video visibility and engagement.
Source: Search Engine Journal, “Optimizing Native Video Content on LinkedIn”
10. What is the effectiveness of personalised video messages on LinkedIn?
Sending personalised video messages via LinkedIn InMail enhances response rates by up to 40%, significantly higher than standard text-based InMails.
Source: Business Insider, “Boosting InMail Response Rates with Video”
10 Instagram Video Marketing Statistics
1. How influential are Instagram Stories in driving consumer actions through video?
50% of Instagram users have visited a website to purchase a product or service after seeing it in Stories, highlighting the effectiveness of this feature in driving direct consumer actions through video content.
Source: Instagram, “Instagram Business Statistics 2024”
2. What is the engagement rate for video on Instagram?
Video posts on Instagram receive 38% more engagement than image posts, underscoring the importance of incorporating video into content strategies for higher user interaction.
Source: Social Media Examiner, “2024 Instagram Marketing Statistics”
3. How do videos on Instagram impact brand discovery?
72% of Instagram users report discovering new products on the platform, showcasing its effectiveness as a tool for brand exposure and discovery through video content.
Source: Instagram, “Instagram Business Statistics 2024”
4. How often do Instagram users engage with shopping through video content on the platform?
44% of Instagram users use the app to shop weekly, indicating its strong influence as a shopping platform where video content can drive purchasing decisions.
Source: Instagram, “Instagram Business Statistics 2024”
5. How long should Instagram videos be?
The average watch time for Instagram videos is significantly higher for content under 30 seconds, making short, engaging videos the most effective format for this platform.
Source: Social Media Today, “Maximizing Video Engagement on Instagram”
6. How effective is video content in generating brand loyalty on Instagram?
Brands that consistently use video content on Instagram see a 21% increase in repeat customers, illustrating the role of engaging video content in building and maintaining brand loyalty.
Source: HubSpot, “Instagram Video Marketing Statistics 2024”
7. How popular is video content on Instagram?
Over 80% of Instagram users engage with video content on the platform, emphasizing the necessity for brands to incorporate video into their Instagram marketing strategies.
Source: Hootsuite, “Instagram Video Marketing Insights 2024”
8. How do Instagram Reels impact engagement and reach?
Reels, Instagram’s short-form video feature, can increase engagement rates by up to 22%, providing a significant boost in visibility and interaction.
Source: Sprout Social, “The Power of Instagram Reels”
9. How effective are video ads on Instagram?
Video ads on Instagram have a higher click-through rate compared to static image ads, making them more effective in driving user action and engagement.
Source: MarketingProfs, “Instagram Video Ad Effectiveness”
10. How can I sell products using video on Instagram?
Product demonstration videos on Instagram have been shown to increase purchase intent by 67%, making them an effective tool for showcasing products and driving sales.
Source: HubSpot, “Instagram Video Marketing Statistics 2024”
10 TikTok Video Marketing Statistics
1. How effective is TikTok for brand visibility in video content?
63% of TikTok videos that highlight a brand’s key message within the first three seconds see a higher click-through rate.
Source: Dash, “Video marketing statistics for your 2024 campaigns”
2. What is the current user base of TikTok as of 2024?
TikTok has 1.7 billion monthly active users as of 2024, showcasing its vast reach and potential for video marketers to tap into a large, diverse audience.
Source: TikTok, “TikTok Statistics 2024”
3. Is TikTok popular for business?
85% of brands planned to increase their TikTok spend in 2023, reflecting the platform’s effectiveness in engaging users with branded video content.
Source: The Social Shepherd, “TikTok Video Marketing Statistics 2023”
4. What is the majority demographic on TikTok?
Millennials are 1.3 times more likely to tag a product on TikTok than on any other platform, highlighting the platform’s strong engagement with younger audiences.
Source: Business of Apps, “TikTok Marketing in 2024”
5. What type of video content should brands focus on?
Entertainment remains the most popular content category on TikTok, followed by dancing and pranks, making it essential for brands to create engaging and fun video content.
Source: The Social Shepherd, “TikTok Video Marketing Statistics 2023”
6. How long should TikTok videos be?
Short-form videos, particularly those under 30 seconds, are the most engaging on TikTok, with users more likely to watch and interact with brief content.
Source: Wyzowl, “Video Marketing Statistics 2024”
7. How influential is TikTok in shaping consumer behaviour?
70% of TikTok users say that the platform helps them discover new products and brands through video content.
Source: Think with Google, “TikTok Insights for Marketers 2024”
8. What is the impact of TikTok videos on e-commerce?
TikTok Shop, the platform’s e-commerce feature, is becoming a key player for brands, with 80% of users saying they feel more confident about purchasing products they see on TikTok.
Source: Business of Apps, “TikTok Marketing in 2024”
9. How does TikTok compare with other platforms for video engagement?
TikTok videos generate higher engagement rates compared to videos on other social media platforms, making it a top choice for marketers focusing on video content.
Source: Hootsuite, “TikTok Video Marketing Insights 2024”
10. What is the average daily time spent on TikTok by users?
On average, users spend 52 minutes per day on TikTok, reflecting the platform’s high engagement levels and the opportunity for brands to capture audience attention through video.
Source: Oberlo, “TikTok Marketing Statistics 2024”
This is UEA (Lambda Films)
Achieved an 87% engagement rate on YouTube
In 2024, the narrative is unmistakable: video content is not a mere accessory in the digital marketing toolbox—it is a driving force. It has become a language that brands must speak fluently if they are to effectively engage, connect, and convert in an increasingly visual and fast-paced digital landscape.
However, beyond these video marketing statistics and trends, the power of online video lies in its innate ability to humanize brands, forge emotional connections, and tell captivating stories. As marketers and advertisers, our mission should not be merely to ride this wave but to steer its course.
