Video Marketing Statistics 2024
In the ever-evolving world of digital marketing, 2024 is testament to the continuous, unprecedented power of online video. A medium that has proven itself not only resilient, but increasingly essential in shaping consumer behaviour.
In 2024, 88% of people would like to see more video content from brands – not less (Wyzowl, 2023.) As an experienced video production company we have to consider the wider marketing trends when creating corporate video content. We’ve distilled our knowledge, insight and research in to this article to support marketers and marketing teams. In this guide, you’ll find some of the most important video marketing statistics that underscore the transformative impact and compelling potential of online video.
General Video Marketing Statistics
1. What’s the best length for a marketing video?
Videos that are 30-60 seconds long are deemed most effective by 39% of marketers, indicating a preference for brief yet impactful content.
Source: Wyzowl, Video Marketing Statistics 2024
2. How effective is video marketing for e-commerce?
Approximately 84% of consumers report that watching a product video has persuaded them to purchase, underscoring the influence of video content on buying behaviour.
Source: Zight, Top 20 Video Marketing Statistics and Trends for 2024
3. Are explainer videos & animations effective?
88% of video marketers say explainer videos or animation has helped increase user understanding of their products or services, facilitating a better informed buying process.
Source: Wyzowl, Video Marketing Statistics 2024
4. Is video marketing successful?
98% of marketers currently using video content affirm they will continue to do so, reflecting the entrenched value of video in marketing strategies.
Source: HubSpot, 80+ Video Marketing Stats for 2023 and 2024
5. What impact does video marketing have on brand awareness?
A substantial 90% of marketers report that brand video marketing has increased their brand awareness significantly.
Source: Wyzowl, Video Marketing Statistics 2024
6. Does video improve dwell time on websites?
Incorporating web video into brand web pages increases the time users spend on a site by 88%, enhancing engagement metrics and potentially improving SEO rankings.
Source: Forbes, How Video is Changing the Web
7. What is the global daily consumption rate of online videos?
On average, people around the world watch 84 minutes of video per day, highlighting the global appeal and consumption of video content.
Source: Thrive Agency, 80+ Video Marketing Stats for 2023 and 2024
8. How effective is video for increasing conversions?
Employing video on landing pages can boost conversion rates by up to 80%, demonstrating its effectiveness in driving consumer actions.
Source: Wordstream, The Ultimate List of Marketing Statistics for 2024
9. How does video content affect consumer sales decisions?
87% of video marketers attribute direct sales increases to promotional video content, showcasing its critical role in enhancing marketing ROI.
Source: Wyzowl, Video Marketing Statistics 2024
10. What’s the average engagement rate for short-form videos?
Short-form videos, particularly those under one minute, typically achieve the highest engagement rates, with 59% being viewed for more than half their duration.
Source: The Leap, Social Media and Video Watching Habits
11. What advancements are marketers excited about in video production?
66% of marketers are looking to integrate AI in video production for tasks like scriptwriting and editing, aiming to enhance efficiency and creativity.
Source: Wistia, State of Video Report: Video Marketing Statistics for 2024
12. Is live video content popular in marketing strategies?
45% of businesses engage in monthly live video events, using them as a tool for real-time audience engagement and content delivery.
Source: Wistia, State of Video Report: Video Marketing Statistics for 2024
13. What is the effectiveness of video for lead generation?
87% of video marketers have used video to effectively generate leads, highlighting its capability as a powerful tool for expanding customer bases.
Source: Wyzowl, Video Marketing Statistics 2024
14. How shareable is video content?
Video content is shared 12 times more than text and images combined on social media, underscoring its superior engagement potential.
Source: Social Pilot, Comprehensive Social Media Video Stats for 2024
15. What impact does video marketing have on web traffic?
86% of video marketers say that video has helped them increase web traffic, proving its efficacy in driving online activity.
Source: Wyzowl, Video Marketing Statistics 2024
16. What are the trends in video content engagement?
Over 55% of people who watch a video online engage with the brand by visiting their website, indicating high engagement and interest conversion rates.
Source: Forbes, How Video is Changing the Web
This is UEA (Lambda Films)
Achieved an 87% engagement rate on YouTube
Three | ROI and Consumer Behavior
- In 2023, 91% of businesses are using videos to market their product (Wyzowl, 2023)
- 96% of marketing professionals use video as a marketing tool (Wyzowl, 2023), with 92% of them claiming they get a positive ROI from video marketing (HubSpot, 2023). This is the highest set of figures in the last five years.
- 90% of customers state that video helps them make purchasing decisions (Forbes, 2023)
- 64% of consumers are more likely to buy a product online after watching a video about it (ComScore, 2023)
- Retailers that use video in their e-commerce listings see an increase of 30% in conversion rates (Adobe, 2023)
- You are 53x more likely to rank on the first page of Google if you have videos on your website. (MonsterInsights, 2023)
- 69% of businesses acquired more leads with video content, while 54% boosted sales. (SerpWatch, 2023)
Four | Production
- 62% of all online videos are short-form; defined as under 3-minutes (HubSpot, 2023)
- Online video for business & marketing takes a few forms; 42% mostly use live-action videos, 33% primarily use animated videos and 16% mainly use screen recorded videos. (Wyzowl, 2023)
- The most common types of business videos are brand videos, live videos, and product demos (Vidyard, 2023)
In 2024, the narrative is unmistakable: video content is not a mere accessory in the digital marketing toolbox—it is a driving force. It has become a language that brands must speak fluently if they are to effectively engage, connect, and convert in an increasingly visual and fast-paced digital landscape.
However, beyond these video marketing statistics and trends, the power of online video lies in its innate ability to humanize brands, forge emotional connections, and tell captivating stories. As marketers and advertisers, our mission should not be merely to ride this wave but to steer its course.
