ARC is the only national charity helping parents and healthcare professionals through antenatal screening and its consequences. Therefore, our brief was to produce a short explainer animation outlining what ARC does, and how it can help.
This included focusing on the people and projects that it supports; projects such as Gift-Surg. Throughout the design and animation process, our London animators worked closely with our clients to ensure the material was sensitive and considered. This was in terms of scripting, and the animation design. To do this, we undertook a robust pre-production process and focus group research to help ensure the content and designs were approved before animation began.
This resulted in a beautiful simple feedback and delivery process, with minor amends to the animation. The final result has been well received, with additional animations to come to help further explain the work of ARC.
For projects in the London area, check out our services on the local animation London page