Roksan is a pioneering brand in the field of turntables, amplifications and digital sources. With the launch of their new Attessa range, Roksan needed a high-end promotional film to allow their products to shine.
Lambda Films, and specifically our video production team in Essex, have been working with Roksan and the Essex-based, parent company, Monitor Audio, for a number of years. However, this video project for the Attessa range was the first to be produced in collaboration with McCann Worldgroup. The creative direction of McCann visualised a simple and stylish vignette of the Roksan family of products within the daily lives of people, who love to listen.
In our first partnership with McCann; we supported their creative vision with project management, professional video and post-production. Following on from the successful partnership, we’ll be producing further projects alongside McCann for Monitor Audio and their subsidiary brands.
This shoot was also a first for Lambda, as we experimented with the Dedo Lightstream system. The creative decision behind the adoption of the Lightstream system was to harness natural light and create a beautiful, gentle and homely aesthetic for the films. You can read more about how we achieved the cinematography of the Roksan project on our blog.
For projects in the East of England, check out our services on the local video production Essex page.