Roksan is a pioneering brand in the field of turntables, amplifications and digital sources. With the launch of their new Attessa range, Roksan needed a high-end promotional film to allow their products to shine.
Lambda Films have been working with Roksan and the Essex-based, parent company, Monitor Audio, for a number of years. However, this video project for the Attessa range was the first to be produced in collaboration with McCann Worldgroup. The creative direction of McCann visualised a simple and stylish vignette of the Roksan family of products within the daily lives of people, who love to listen.
In our first partnership with McCann; we supported their creative vision with project management, professional video and post-production. Following on from the successful partnership, we’ll be producing further projects alongside McCann for Monitor Audio and their subsidiary brands.
This shoot was also a first for Lambda, as we experimented with the Dedo Lightstream system. The creative decision behind the adoption of the Lightstream system was to harness natural light and create a beautiful, gentle and homely aesthetic for the films. You can read more about how we achieved the cinematography of the Roksan project on our blog.