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product / technology

Roksan | Hi-Fi, Simplified

Roksan is a pioneering brand in the field of turntables, amplifications and digital sources. With the launch of their new Attessa range, Roksan needed a high-end promotional film to allow their products to shine.

Lambda Films have been working with Roksan and the Essex-based, parent company, Monitor Audio, for a number of years. However, this video project for the Attessa range was the first to be produced in collaboration with McCann Worldgroup. The creative direction of McCann visualised a simple and stylish vignette of the Roksan family of products within the daily lives of people, who love to listen.

In our first partnership with McCann; we supported their creative vision with project management, professional video and post-production.  Following on from the successful partnership, we’ll be producing further projects alongside McCann for Monitor Audio and their subsidiary brands.

This shoot was also a first for Lambda, as we experimented with the Dedo Lightstream system. The creative decision behind the adoption of the Lightstream system was to harness natural light and create a beautiful, gentle and homely aesthetic for the films. You can read more about how we achieved the cinematography of the Roksan project on our blog.

Alternatively, take a look at our video production portfolio for further work, or check out similar tech-product films such as The M3 Soundbar, Lotus, The Creator and Pyxis.

Project Manager (McCann):
Rowena Brown
Creative Director (McCann):
James O' Connor
Director :
Ryan Stone
Producer (McCann):
Ana Dima
Creative Designer (McCann):
Rebecca Tyler
Director of Photography:
David Stafford
Cast:
Gareth Rees-Wells & Agne Siauciunaite
First AC:
James Coy
Editor:
Darren Jamieson