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Corporate Video Production

SPECIALISTS IN CORPORATE VIDEO PRODUCTION

Hi, we’re Lambda Films, a corporate video production company in London.

We’ve been producing professional corporate video content for over 15 years, using our in-house team and cinema-standard production equipment.

Whatever your experience level with video production, our in-house model provides you with the consistent support and guidance to take your project from brief to broadcast. You have access to our complete range of video production services, and can draw upon our years of experience.

There’s a reason we’re known as a Production Partner.

 

If you’re looking for a corporate video, then get in contact below to talk with a lovely human. Alternatively, continue reading for further information and guidance on the production process you can expect, how to craft an effective corporate video and assistance in writing your video brief.

WHAT IS A CORPORATE VIDEO?

A corporate video is a broad term for video content that is created for a business or professional company. These videos will serve various purposes, such as promoting or explaining products or services, training employees, recruiting new talent, or building brand awareness.

Corporate video is different to traditional advertising or commercials. A corporate video aims to communicate a company’s values, mission, and culture, creating a stronger, more personal connection with its audience. It often uses longer-form video content to get the message across, and ultimately the objective is a long-term brand awareness and loyalty, rather than immediate conversions and ROI.

Frame from a dCS Corporate Video Project
Image from a corporate video project for dCS business

TYPES OF CORPORATE VIDEO

Icon for Corporate Video Types: Promotional Films
Promotional FILMS

An exploratory video that highlights and celebrates the best your business has to offer

Icon for Corporate Video Production types: Product and service videos
Product & Service Video

Dynamic video content that promotes your key products and services to your customer base

Icon for Corporate Video Production types: Testimonial Videos
Testimonial Videos

Insightful reviews and case studies from happy clients and customers

Icon for Corporate Video Production types: Training videos
Training Videos

Create efficient and effective training materials for your staff that can be engaging and accessible

Icon for Corporate Video Production types: Explainer videos
Explainer Videos

Improve your conversions and after-sales with useful explainer video content

Icon for Corporate Video Production types: Recruitment films
Recruitment Films

Attract top talent by highlighting what makes your business a great place to work

Icon for Corporate Video Production types: Internal Communications
Internal Communications

Improve the engagement of your internal communications through interesting video content

Icon for Corporate Video Production types: Brand films
Brand Films

Demonstrate the values of your business through a powerfully creative film

WHY IS CORPORATE VIDEO IMPORTANT?

Video is one of the best tools, a professional business can use and yeah, we’re biased, but the statistics speak for themselves. In 2023, 91% of businesses were using video as a marketing tool and yet in 2024, 88% of people would like to see more video content from business – not less (Wyzowl, 2023.) 

You see, video provides the perfect canvas for information, demonstration and authenticity. 90% of customers say that video helps them make a purchasing decisions (Forbes, 2023) and 64% of consumers are more likely to buy a product online after watching a video about it (ComScore, 2023)

Corporate video can also be used an engaging sales tool. Embedding videos in your website can increase conversion rates by up to 80% (Unbounce, 2023) while emails with video content can increase click-through rates (CTRs) by 300% (Campaign Monitor, 2023).

This is just a snapshot of the benefits professional corporate video can bring your business. If you’d like to see more then it’s your lucky day. We have a whole post that explores video marketing statistics for 2024.

However, not all corporate video is equal. Choose an experienced, corporate video production company to work with. They’ll need to understand video trends and modern audiences to ensure your production succeeds.

Examples Of Corporate Video Production

Helpful Content

Corporate Video Brief

Free to download and use

Download a free video brief document to help you navigate the information required by a video production company for your corporate video project.