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The Buyer’s Guide


Gemfields is a world-leading supplier of responsibly sourced, coloured gemstones. In 2013, they acquired Fabergé to bring their gemstones to a recognisable and iconic brand.

In their mission to promote coloured gemstones, and their own progressive attitudes to the industry, Gemfields tasked us with creating a series of films that were both educational and promotional. The result were these four films; Responsible Sourcing, Emerald, Ruby and The Buyer’s Guide.

As part of our creative pitch, we invited Gemfields to imagine the brutal, and beautiful, microscopic world of mineral formation. After all, the majority of a gemstone’s story is the 500,000 years spent underground.
To creatively achieve the visual representation of chemical reactions we used liquid art. To film the cores of real-world minerals, we turned to macro photography.

Finally, the films were complimented with exquisite, 3D models. These models helped to tell the stories of ancient myths, African communities and hidden parts of the gemstone process.

Client: Gemfields
Producer: Ryan Stone
Production: James Gorman, David Stafford & James Coy
3D Modelling: Lexhag VFX
Editor: Darren Jamieson
Sound Design & Mix: Doppler & Dubbs
Score: Dave Escott | Origin Productions

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